In October, We Wear Pink.
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Thursday, October 3, 2019

In October, We Wear Pink.


October is Pink Ribbon Month, Canada! Join in with Bloomex in raising funds and awareness!

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In 1992, a small group of volunteers began a movement in Toronto’s High Park. That day they brought together 1,500 people to raise awareness and $85,000 for breast cancer. This marked the beginning of what was to become Canada’s largest single day, volunteer-led event in support of the breast cancer cause, the CIBC Run for the Cure. Today, the event has over 80,000 participants and raises $16 million annually in communities across Canada.

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In 1997, the trailblazing partnership between the Canadian Breast Cancer Foundation (CBCF) and CIBC began. On February 1, 2017, CBCF and the Canadian Cancer Society (CCS) joined forces under the CCS banner.

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Together, CCS, CIBC and thousands of dedicated Canadians continue to raise vital funds for breast cancer through this signature event. We are grateful to CIBC, their employees and clients for their longstanding support, and to the countless volunteers, participants and donors that are helping to change the future of breast cancer.

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This event unites an incredible collective of Canadians who are a force-for-life in the face of breast cancer and want to show their support. It’s an inspirational day that raises significant funds for CCS, the largest charitable funder of breast cancer research in Canada.

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CCS invests these dollars into ground-breaking breast cancer research, compassionate support services, trusted cancer information and advocacy on behalf of all Canadians. It’s because of the funds Canadians raise through the CIBC Run for the Cure that we know more than ever before about how to prevent, diagnose, treat and live with and beyond breast cancer.

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Bloomex donates 15% of the proceeds from every bouquet sold from the Pink Ribbon Collection to Canadian Cancer Society. With every purchase, you will also have the option to donate an additional $2 upon checkout!

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