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Canadian Cancer Society and Bloomex Launch Partnership

Version imprimable Sugg�rer par mail
  OTTAWA, August 15th, 2008- Bloomex Inc, Canada’s fastest growing online florist is pleased to announce a new relationship with the Canadian Cancer Society in support of the fight against cancer.

“All of us have been touched by cancer in some way or another. The Bloomex management team felt the need to support cancer research by contributing proceeds from the sales of our flower arrangements. This way our customers can feel good knowing that with the purchase of certain arrangements, 10 percent of the proceeds will be donated to the Canadian Cancer Society to help make cancer history,” says Dimitri Lokhonia, President of Bloomex Inc.

According to the Canadian Cancer Society, cancer is the number one health concern of Canadians and two in five Canadians will develop some form of cancer in their lifetime. Through research, advocacy and information and support programs, the Canadian Cancer Society works towards achieving its mission of eradicating cancer and enhancing the quality of life for people living with the disease.

“We are excited to be part of this initiative, and look forward to an exciting relationship, which will ultimately help save lives,” says Michelle Robitaille, Public Relations Manager for Bloomex Inc. “Since the gift of flowers has special meaning to those sending and receiving them, we wanted our best selling arrangements to be even more meaningful, knowing that together we are battling a disease that affects so many.”

“Give Hope Collection” on Bloomex’s website will feature 12 of its best selling arrangements. For each of these arrangements sold, 10 percent of the proceeds will be donated to the Society in support of cancer research. Graphics of participating products will indicate that a portion of the proceeds will be contributed to fund cancer research. Every month, Bloomex will feature one of these arrangements and 15 percent of the proceeds of this product will be donated to the Canadian Cancer Society. This month’s featured arrangement is Morning Glory.

Each featured arrangement will include a special tag informing the recipient that the sender is a proud supporter of the Canadian Cancer Society. The cost of cancer is immeasurable – both in terms of the lives that are affected by the disease and the economic cost of cancer and we are proud that every dollar donated to the Canadian Cancer Society through this campaign will help to make a difference in the fight against cancer.

For more information about the Canadian Cancer Society please visit For more information about the relationship between Bloomex and the Canadian Cancer Society, please go to

Here are the 12 products that form part of Bloomex’s “Give Hope Collection”:

- Celebration of Life
- 12 Mixed Colour Long Stemmed Roses
- Brighten Your Day
- Cherished Memories
- Chocolate Lovers
- Classic Assorted Colour Daisy Bouquet
- Fountain of Joy
- Heavenly Expressions
- Lily and Carnation Bouquet
- Marvelous Pinks
- Morning Glory
- Sunshine and Smiles